The following text is the first blog entry for Lifetime Scope Journal (LSJ) by Mr. Oskari Uotinen.
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Br. Risto Päärni,
Editor in Chief,
Lifetime Scope Journal (LSJ)
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The Learning Organization
Learning organizations have continued to remain in the centre of management studies since 90’s. The dynamics of operational environment require organizations to pay all the time growing attention to maintaining their competitive advantage. Global competition, differing customer needs and technical development all make it harder for the companies to keep going in the phase.
The Semantic Web Promise
How can Semantic Web and Web 2.0 then assist companies in maintaining their status – and even to grow? There are numerous examples of companies succeeded in for example engaging customers with the help of Web 2.0 services. This is not, however, even near the whole spectrum of possibilities that Web 2.0 offers for companies in data management, training, product development and so on.
It is not enough for the companies to establish a fan page in Facebook. It is of course a good start but, according to Sirkka Järvenpää from Texas University (link to: http://www.gemilo.com/yritysblogi/sosiaalisen-median-trendeja-tyomaailmasta/), the whole process behind Web 2.0 should be planned and implemented well. Usage of Web 2.0 tools and services should, of course, be aligned with corporate strategy and not to be built as a separate part, neither.
Why I mentioned learning organizations in the first chapter?
This is because learning and adoption of new ways to work are needed in order to grasp the idea and possibilities that Web 2.0 offers for companies. On the other hand Web 2.0 can serve as a great catalyst for learning.
To take an example, Wikis can ease flow of information, function as a place where employees can share their ideas and thoughts that company can then take advantage of. And this all can lead to increased employee engagement and thus greater productivity.
About the Author
You can reach Mr. Uotinen at twitter @OskariUotinen
Editor’s Note: We publish this draft to help and to courage new writer talents to explore the possibilities of blog writing. Thank you of being a lifetime friend !
<H3>How to implement Web 2.0?</H3>
ONE-LINER(Comment from Someone): Can Web 2.0 be a source of competitive advantage?