(LSJ) The New Frontier Revisited: Web 3.0 is reality in Search Engine Marketing

Professor Dr. Vesa V. Viitaniemi has an exciting article in Kauppalehti (11^th of February, 2008) about Web 2.0 new possibilities.  in the article Dr. Viitaniemi summarizes many of the web developments coming with web 2.0. The paradigm change from internet 1.0 is significant. If you, dear reader, still surf the web like you have always used to, today it is the wake up time. Surfing with the web browser is still OK, but new social networking sites, web 2.0 services, and Semantic web sites are already waiting you.

Many of the examples shown in the article have entry in Lifetime Scope Journal as well written in the years of 2006-2008.

Let's take the ideas one step further and move to web 3.0.

The main business question is: Can your business survive the change of the markets in  the coming knowledge (Semantic) based Web 3.0?

Value chains that connect supply chains in the real world will be supported by the web 3.0 digitized supply networks. Largely adopted Electronic pay services, Agent-based Contracting services (over 10% is already moved to web 2.0 based solutions and services today), CRM's, Customer Agent Systems, etc. will be tied together to create The web 3.0 Supply Chain Network from connected web 3.0 supply chains.

 

The Web 2.0's Power Engine is in it's Wiki's, Blogs, RSS's, and Youtube's. The glue of Web 2.0 is in Social Networking services like MySpace, FaceBook, Furl, LinkedIn, Next, Naymz, etc. They give us a Good Name and social connectivity; today good name is given already for over 600 million Digital Natives and MakeMeSustainable! Consumer contexts. The friends network has global reach.

 

The good name of web 2.0 will begin to do work for you in Web 3.0. The Web 3.0 Power Engine will be based on Virtual worlds and Avatars that manage things for us. The web 3.0 solutions include solutions in virtual worlds like Second Life, WoW, RuneScape, Windows Live (Updates will follow).

 

Your Personal Identity and Consumer Context is based on your personal  Avatar whereabouts(Location, Income level, Segmenting Data, Bank Information@secure).

 

The Technology Platform of web 3.0 include Avatars and Virtuality, Semantic Web, Speech Recognition, Artificial Intelligence, New Embedded  (ubiquitous Web) and Wearable User Interface solutions, blurred/mixed human-robot solutions, SEO.

Avatar(s) that actively participate  under my command to the value chains and networks as my good name (and good-will) business representatives will be among the hot topics of the 2010's.

The Business Communication 3.0 include the Interactive and Self-aware Business Blogging Platform that acts in changes in the competitive environment immediately (E-Commerce 3.0). The Company  Business 4P Platform include automated and personalized offering, Sales, SCM, CRM, 'CRP'. The Customer Approach means that every Avatar visiting Lifetime Scope Journal will have personalised view of the news, services, virtual rooms, ads, offerings, books etc. Digital lifestyle makes Customer's Avatar to save behaviourial data to Lifetime Scope Journal. Avatars are lazy, and they love the luxus at their fingertips.

"In 2010, It is totally out of the question that company's business survive in the markets game with static web pages only."

"In 2010, Don't expect the company to survive planning for Enterprise Resources only(ERP). Focus on planning  for Avatar Customer Experience."

The company's good name is based to its Virtual Brand(s) and Trademarks. It is tied to Customer experience delivered. Avatar(s) represent the customer interface.

Only way to survive in web 3.0 Customer Oriented Markets is to

1. Find the right people and company partner networks from web 2.0 world today.

Move  to retirement, close up relations, make no-go's to those connections that refuse to accept the change of Web 2.0. (Expericonnect the static 'email, internet e.q. EI' 1 ).

2. Start the change toward web 3.0 with Business blogging and learning Avatars. Buy your first Neemo, Geemo.

3. Build virtual community skills and social network in the desired markets.

4. Learn.

5. Find the Pay.
 

Thank you for being Lifetime friend,

Risto Päärni

Editor in Chief  

Lifetime Scope Journal (LSJ)